![]() ![]() And the more data you have between tools, the better you’ll be able to sift through your keyword lists and discern which phrases will be more valuable than others. They are really a “best guess” based on the information which the tool has access to.īut these are the tools we have, so what do we do? Best case is to use the data as a comparison metric and nothing more. And with the recent changes, that data is even more skewed.Īll keyword tools provide inaccurate search volume numbers. Let’s explore these below… Keyword Data is InaccurateĮver wonder why you can look up the same keyword in three different tools and you’ll get three different search volumes? And not just that, but they can differ by hundreds of percent!Įven Google’s keyword tool, which has direct access to its own search database, has never been wildly accurate. ![]() Now, they may vary in degrees of accuracy, but that’s just another way to say they vary in degrees of inaccuracy! It’s really not how right they are, but about how wrong they are.īeyond the inaccuracy of the data itself, keyword research tools also have no way to tell you how important any keywords are to your digital marketing campaign. The biggest problem with keyword research tools is that the data is wrong. And while your digital marketing campaigns may appear successful, it may not be translating into business growth. In fact, if you rely on that data too much, you’ll find yourself getting off track. I’m not attempting to negate all those reasons here in this post, but I do want to provide a word of caution as to why keyword research data simply cannot be trusted. I’ve written extensively on the topic and even recently published a post outlining 13 different uses for keywords beyond the standard optimization. ![]()
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